Client Overview
Grow Inc is a high-growth FinTech company that simplifies and modernises superannuation management for businesses and individuals. Backed by AWS and recognised for its cutting-edge platform, Grow is on track to manage over 1 million super accounts by June 2025 and double that figure over the next 12 months.
The Challenge
With rapid expansion and increasing cloud adoption, Grow had scaled its AWS usage significantly. Like many fast-growing startups, the business had benefited from AWS support programs that provided cloud credits to encourage innovation and experimentation. As their platform matured, however, AWS recognised an opportunity to optimise Grow’s cloud footprint and ensure continued alignment between cloud spend and business goals.
AWS introduced Cloudec, a FinOps Managed Services Provider and Consultancy, to support this next phase of operational maturity, enhancing visibility into cloud expenditure, identifying cost and usage optimisation opportunities, and uplifting Grow’s cloud governance to enable long-term sustainability and success.
The Solution
Cloudec conducted an AWS Cloud Financial Management Capability Assessment (CFMCA), a complimentary three-hour strategic review with Grow’s key stakeholders. The assessment identified opportunities to uplift maturity and cost efficiency, enabling greater business value from cloud investments and allowing capital to be redirected to higher-value initiatives.
Key findings included:
- Up to 30% of AWS spend could be reduced through targeted optimisation
- Opportunities to realign cloud investments to support future enterprise-scale growth
- Areas where forecasting and visibility could strengthen long-term platform planning
- A need for additional engineering support to accelerate the implementation
Rather than recommending a once-off cost optimisation exercise, Cloudec proposed an ongoing augmented managed service that delivered an immediate ROI, whilst helping Grow optimise their platform costs, and prepare for future growth milestones.
The Results
- $400K USD in potential savings over 12 months, identified through non-intrusive optimisation
- Signed a three-year Preferential Pricing Agreement (PPA) with AWS, with the assistance on Cloudec’s strategic recommendations
- Savings reinvested into platform innovation and revenue-generating capabilities
- Strengthened trust with AWS, as a result of collaborative and transparent cost management
- A clear FinOps roadmap to support Grow’s continued growth and cloud maturity
- Minimal effort from Grow, only three hours of internal time required for the initial review
AWS Marketplace
Cloudec will always transact Consultancy and Managed Services through the AWS marketplace and any ISV sales for FinOps tooling.
Why It Matters for AWS
AWS benefited from Cloudec’s involvement by avoiding unnecessary spend reductions through better optimisation, not just discounting. The result was a more empowered, cost-aware AWS customer with greater platform loyalty and a commitment to long-term growth.
Cloudec’s approach ensures AWS customers don’t just reduce spend, they re-invest wisely, remain loyal, and accelerate their growth.